Cookie Policy
Last updated: July 2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your browsing experience. This Cookie Policy explains how NexIT uses cookies and similar tracking technologies on our website in compliance with the EU General Data Protection Regulation (GDPR) and ePrivacy Directive.
2. How We Use Cookies
We use cookies and similar technologies to:
- Ensure the website functions correctly
- Analyze website traffic and visitor behavior
- Identify companies visiting our website for B2B sales purposes
- Measure the effectiveness of our marketing campaigns
- Deliver relevant advertisements on third-party platforms
- Provide our AI chat assistant and remember your conversation between visits
- Monitor technical errors to keep the website reliable
- Improve our services based on usage patterns
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, security features, and access to secure areas. The website cannot function properly without these cookies, and they cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| nexit_cookie_consent | NexIT | Stores your cookie consent choices (local storage) | Until deleted; we ask again if this policy changes |
| sb-* auth cookies | Supabase | Authentication for secure areas (only set if you sign in) | Session |
Performance & Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and how visitors navigate the site. This data helps us improve website performance and user experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish unique users and sessions | 2 years |
| ldfr, lfuuid | Dealfront (Leadfeeder) | B2B visitor company identification | 2 years |
Functional Cookies
These cookies enable enhanced functionality and personalization, such as live chat, meeting scheduling, and CRM integration.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __hssc, __hssrc, __hstc | HubSpot | Track visitor sessions and identity | 30 min - 13 months |
| hubspotutk | HubSpot | Track visitor identity for CRM | 13 months |
| messagesUtk | HubSpot | Enable chat widget functionality | 13 months |
| nexit_chat_session | NexIT | Remembers your AI chat assistant conversation across visits (local storage) | Until deleted or chat is reset |
Advertising & Marketing Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They help measure the effectiveness of advertising campaigns and deliver targeted content.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| li_sugr, UserMatchHistory | LinkedIn ad targeting and conversion tracking | 30 days - 6 months | |
| bcookie, bscookie | Browser identification for security | 1 year | |
| lidc | Data center selection | 24 hours | |
| _fbp | Meta (Facebook) | Track visits across websites for ad targeting | 3 months |
| fr | Meta (Facebook) | Deliver and measure ad effectiveness | 3 months |
| Apollo tracking identifiers | Apollo.io | B2B visitor identification for sales and marketing outreach | Persistent |
4. Third-Party Services and Their Privacy Policies
We use the following third-party services that may set cookies on your device. Each provider has their own privacy and cookie policies:
Google Tag Manager
Tag management system used to load the analytics and marketing scripts listed on this page. It is configured with Google Consent Mode v2, so no analytics or advertising cookies are set until you give consent.
Google Analytics
Web analytics service that tracks and reports website traffic. Data may be processed in the United States.
HubSpot
Customer relationship management and marketing automation platform. Enables live chat, form tracking, and email marketing.
Dealfront (Leadfeeder)
B2B website visitor identification service. Identifies companies visiting our website using IP analysis. Does not identify individual persons. Based in Germany with GDPR-compliant data processing.
LinkedIn Insight Tag
Enables conversion tracking and retargeting for LinkedIn advertising. May link website activity to your LinkedIn profile.
Meta Pixel (Facebook/Instagram)
Tracks website conversions and enables ad targeting on Facebook and Instagram platforms.
Apollo.io
B2B visitor identification and sales intelligence service, loaded only with your marketing consent. It matches website visits against Apollo's business contact database to help us understand which companies are interested in our services. Data may be processed in the United States.
Vercel Analytics
Privacy-friendly website analytics that collects anonymized performance data without cookies.
NexIT AI Chat Assistant (first party)
Our own AI chat assistant stores a random session identifier in your browser's local storage so your conversation can continue across visits. Conversations are stored on our own infrastructure and are not shared with advertising platforms. You can start a fresh session at any time using the reset button in the chat window.
5. Cookie Duration
Session Cookies
These temporary cookies are deleted when you close your browser. They are used to maintain your session state while navigating the website.
Persistent Cookies
These cookies remain on your device for a set period (ranging from 24 hours to 2 years) or until you delete them. They help us recognize you on return visits and track long-term analytics.
6. Your Cookie Choices and Rights
Under the GDPR and ePrivacy Directive, you have the right to choose whether to accept non-essential cookies. You can exercise your preferences in several ways:
- Browser Settings: Most browsers allow you to refuse or accept cookies through their settings. Note that disabling strictly necessary cookies may impair website functionality.
- Cookie Consent Banner: When you first visit our website, you can accept or reject non-essential cookies through our cookie consent banner.
- Cookie Settings: You can change or withdraw your consent at any time via the "Cookie Settings" link in the website footer. Withdrawing consent stops the corresponding scripts from loading on future page views.
- Opt-Out Links: Use the opt-out tools provided by each third-party service (listed above) to control tracking on their platforms.
- Industry Opt-Out Tools: Visit Your Online Choices (EU) or Digital Advertising Alliance to opt out of interest-based advertising from participating companies.
7. Managing Cookies in Your Browser
You can manage or delete cookies through your browser settings. Here are links to cookie management for popular browsers:
8. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we respect your right to control cookies through your browser settings.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date.
10. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at: nexit@nexit.solutions